Most consumers understand that when it comes to a smart phone maker, the Apple brand is the strongest on the market today given the way they have masterfully blended a combination of intuitive product design and amazing marketing that helped build in their iPhone as a premiere brand of smart phone for savvy consumers. This has lead many to go with the brand without checking all of their options and that may work for some consumers, but a growing segment of buyers are looking for a low cost version of the smart phone that is not necessarily loaded with bells and whistles while still having many of the features that make this such a popular device in the tech savvy world. The new competitor to hit the scene recently has been LG with a range of different models that are designed to suit different needs which is not the same way that Apple has chosen to market its flag ship product. The LG approach is to offer variety so that consumers will have a level of choice as to what they would like for their phones and be able to decide which price range works best for them. It started with the LG Cookie, a previous model which offered a very low cost alternative to the pricey iPhone and then expanded to the LG Arena which was a more expensive model that more closely competed with the iPhone’s list of features. Now there is a new product on the horizon which may be a very clever challenge.
The new LG Pop mixes a range of features that set it apart as not only a less expensive phone, but a green solution due to the option of including a back mounted solar panel to raise the amount of talk time the phone offers. This is a bold incentive that may win over many.
